CCDN 231 - Proposal

Here's the proposals for the experiment i intend to carry out!

I am focussing on a different sense for each experiment so that they end up being different. For chewing gum the main senses that come into effect are taste, sight and feel. So i will use these for the three experiments that i do.

First Experiment - The first experiment will use feeling. The statement of feeling chosen for this experiment is Austerity. For this experiment, the change will be quite minimal, but the change of feeling for the sense will be very extensive. The gum will be cut in half so that it is really small. Small change to the actual experience, yes, but the feeling of the gum when being chewed will be changed greatly. I am hoping that it will feel so minimal and quite strict which makes the user appreciate the size of a full piece of gum. This is taking into account the rationing of the Austerity feeling.

Second Experiment - The second experiment is also for the statement of feeling Austerity. It changes the sense of taste by limiting the user to only a small number of chews. This forces the user to ration the flavour that they get from each chew, rationing how they chew and when they chew. It's a statement on how people take the monotonous repetative chewing for granted.

The final experiment for sight had a change to the statement of feeling. Because chewing gum has a very minimalist appearance already, instead i have decided to change the minimal stick of faded colour to be more glamorous. I have taken inspiration from a glamour source that quotes "Glamour has not always been fashionable. In twentieth century fashion, glamour had its clichés: glitter, fur and slinky dresses, hothouse flowers and a slash of bright red lips." I intend to add edible glitter to the chewing gum and colour it more impressive of a colour, rather than just a faded dull colour.